Integrated Marketing Solutions
Partnering with our digital marketing team will allow your businesses to leverage specialised expertise, save time and resources, and implement effective strategies to achieve your marketing goals. At I saw a Platypus our efficient and scalable solutions,will save you time, assist in goal development and execution whilst consistently maintaining a presence in this ever changing and competitive space.
Digital Marketing Services
Search Engine Optimisation (SEO)
We provide monthly SEO service plans designed to enhance your website's search engine rankings. Our services include regular updates and content optimisation to align with both your customers' needs and Google's search algorithms.
As part of your SEO plan, we handle tasks such as writing blogs, researching keywords, crafting detailed product and service descriptions, improving mobile usability, and reducing load times. These adjustments are just a few examples of how we can help improve your website’s performance.
Digital Ads & SEM
Search Engine Marketing (SEM) involves purchasing advertising space on search engines (like Google Ads) and online display networks. This aspect of digital marketing is vital as it targets users who are actively seeking to buy your products or services.
As specialists in web marketing and development, our team has extensive experience in executing comprehensive digital strategies for individual campaigns. To ensure you make the most effective investment in your digital marketing, we recommend consulting with our experts. Based in Tasmania, our digital marketing agency offers a variety of ad options, including search, display, video, and shopping ads. The best approach for your business will depend on your industry and product offerings. Ready to boost your visibility? Contact our team today to get started!
Email Campaigns
Email Direct Marketing (eDM) is increasingly popular among corporate businesses as a direct and personalised way to communicate with customers. With the ability to tailor messages and offers, email is a powerful tool for engaging with your audience.
To maximise the potential of eDM, it's essential to design emails that work seamlessly across different email clients and devices. That’s where we come in. Our local Tasmanian design team specialises in crafting compelling email campaigns that are optimised for various email platforms.
Whether you need us to create a custom email template for your business or manage and execute your monthly campaigns, we have the expertise to help you connect effectively with your customers’ inboxes
Content Creation
Content creation involves producing material for your website, blog, catalogue, or social media platforms. To build a compelling online presence, it's crucial to maintain active social media accounts and an informative website that meets users' needs.
Creating content can be a demanding task and a significant challenge for keeping your website and social media engaging. At I saw a Platypus, your digital agency in Launceston, we specialise in generating content that not only populates your website and updates your social media but also enhances your SEO ranking and boosts follower engagement.
Contact us today to explore how our creative content solutions can benefit you. Whether it’s sourcing images and videos, crafting compelling copy, or writing engaging blog posts, we’re here to help you grow your online presence with captivating content tailored to your audience.
Social Media Marketing
Is your business keeping your social media accounts up to date? Social media is an excellent platform for engaging directly with clients, and many consumers use these channels to discover new products and services. By leveraging your social media pages and implementing effective advertising strategies, your business can attract potential customers interested in what you offer.
However, maintaining an active social media presence and determining the best types of ads can be challenging. That’s where I saw a Platypus comes in. Our team specialises in creating structured social media plans to keep your accounts vibrant and engaging, including content creation and ad management. Based in Hobart and Launceston, I saw a Platypus is your go-to agency for top-notch social media marketing services. Let us help you connect with your audience and grow your business online.
Hosting & Domains
If you’re setting up a website, you’ll need both a hosting plan and a domain name (your website’s address).
What is hosting? Hosting refers to the service that stores your website on a public server, making it accessible to visitors on the internet. Without hosting, your website can't be live. The type of hosting you need depends on your website's size and traffic. Larger sites require more hosting space to handle higher customer demand.
What is a domain name? A domain name is your website’s URL and serves as the address people use to find and view your site. Choosing a domain name that reflects your business is crucial, as it can impact your SEO rankings. It's best to keep the domain short and memorable. Depending on your organisation’s structure, you may also need a specific domain extension; for instance, not-for-profit organisations might use .org.au, while most commercial sites would use .com.au.
At I saw a Platypus, we can guide you through the domain name selection and registration process and arrange a hosting plan tailored to your website’s needs. Let us help you get your site up and running smoothly.
Production Services
Video Production & Photography
TV commercials are one of the most impactful and attention-grabbing ways to broadcast your business’s message, products, and values to the public. Few advertising methods capture the market’s attention as effectively as a compelling TV commercial. However, crafting the perfect commercial for your brand can be a complex endeavour.
At I saw a Platypus, our expert team brings decades of experience in producing high-quality TV commercials. We offer creative scriptwriting, innovative production techniques, and strategic guidance to ensure your commercial resonates with your audience and effectively represents your brand. Let us help you create a memorable and powerful TV commercial tailored to your needs.
The quality of a video hinges on it's footage. At I saw a Platypus, we collaborate with local videographers and photographers to authentically capture the essence of your business. Whether you need dynamic drone shots or detailed close-ups of your products, we’ll arrange the perfect photoshoots and ensure everything runs seamlessly with our expert team on site.
If you're looking for compelling video footage or a polished online gallery of your business, reach out to us. We’ll also enhance your footage and photos through expert editing and colour grading in post-production.
Video & Audio Editing
Editing is where the magic happens: from colour grading footage to mixing audio, transforming all elements into a polished final product. At I saw a Platypus, our skilled editors handle everything from video footage and still images to animation, 3D elements, music tracks, and voice recordings. We have crafted hundreds of diverse advertisements, videos, and recordings for our clients.
The best part? We do it all in-house. I saw a Platypus is one of the few agencies in Tasmania with its own dedicated editing team in our agency partner in Hobart. This ensures top-notch quality and seamless integration throughout the process.
App Creation
In addition to website development and marketing, I saw a Platypus offers mobile app design and development at a fraction of the cost compared to most developers.
A mobile app provides your brand with a unique opportunity to engage your audience through a controlled, convenient, and personalised experience. An app can help you build a loyal customer base that’s actively interested in your products.
Our apps come with a variety of impressive features, including loyalty card functions to boost in-store purchases, direct push notifications for sales or events, and the ability to order food or products directly through the app, among others.
Our skilled team is eager to discuss the best features and options to turn your mobile app vision into reality.
Media Buying
Free-to-Air
At I saw a Platypus, we specialise in streamlining, optimising, and maximising your budget for free-to-air television advertising. With deep market knowledge and extensive experience, we know how to effectively reach the widest audience possible with your commercial. Our long-standing relationships with media outlets enable us to negotiate the best deals and achieve results that stay within budget while meeting your commercial goals.
We understand that value can vary for different clients, whether it means bonus placements, strategic buying, or enhanced service levels. We take the time to comprehend what matters most to you and strive to exceed your expectations by delivering results that align with your specific values.
On Demand
Have a wealth of content but unsure how to leverage it? At I saw a Platypus, we collaborate with our programmatic ad partners to extend your brand’s reach across multiple platforms with a single campaign.
With our multi-channel approach, we can deliver your ad to your target audience on one device and then re-target them on another. For example, we might showcase your ad on an on-demand TV platform and follow up with the same ad on your audience's favourite podcast a week later.
Our dynamic campaigns allow us to continually retarget users throughout their journey, ensuring your brand stays top of mind.
Need help creating content? Our team can craft engaging messages for CTV, audio, digital videos, website displays, and native article ads. With numerous programmatic advertising options available, let’s discuss how we can tailor a strategy to meet your needs. Contact us today!
Radio
Radio advertising offers one of the quickest turnarounds among marketing campaigns, allowing you to get your brand in front of the public faster than many other traditional media options. At I saw a Platypus, we are passionate about radio and can help you create a high quality commercial that stands out.
With hundreds of commercial radio stations across Australia, it’s crucial to identify the right station for your business. Each station targets specific demographics, and we’ll assist you in aligning your brand with the ideal network. I saw a Platypus has access to all stations and can secure you the best rates available.
While last-minute radio buys can be effective, there’s more to it than just purchasing ad space. We provide comprehensive consulting to ensure optimal ad placement, target demographics, bonus airtime, ratings, sponsorships, live reads, and giveaways.
As the radio landscape evolves, it’s essential to stay current. Digital radio stations have gained significant traction, and understanding their benefits is key given their substantial audience numbers.
Press & Editorial
Media buying in the press and editorial space involves placing advertisements in newspapers, magazines, or other print media to reach your target (usually local) audience.
At I saw a Platypus, we simplify this process to maximise your budget's impact. With decades of experience and established local relationships, we ensure you get the best value for your investment.
PR Services
Strategic Comms
Every action that is undertaken by our Platypus professionals are considered strategic communication. In a nutshell, all our PR efforts are centric to a company and it's business objectives. Help us understand your priorities and let us deliver with activities to support these priorities.
We understand that value can vary for different clients, whether it means bonus placements, strategic buying, or enhanced service levels. We take the time to comprehend what matters most to you and strive to exceed your expectations by delivering results that align with your specific values.
Media Relations
It’s not just what you know! Having a positive working relationship with the media is a must. Part of spreading your organisational message in a well-considered and targeted manner from the outset is our speciality. Whether it be composition, and distribution of press releases, pitching for interviews or support during a media call, our reputation can often get your messaging to platforms where others cannot.
Community Relations
Community engagement, activation and direct channel leverage are the areas where I saw a Platypus have a unique service offering. Through our extensive experience in both delivery of content creation, exposure through direct marketing channels and community engagement planning, we are able to get your profile elevated and placed in line with organisational goals.
Internal Comms
Internal communications are an area often overlooked as part of the PR puzzle. Employees can be a company’s biggest advocates or harshest critics so communicating effectively and in a ongoing manner is key to success and continuity in this very specific and delicate method of messaging. The developing of ongoing programmes, team building, education and resource provision all fall within the offerings of a successful Internal Communications program.
Crisis Comms
This is a pre-emptive feature of the PR support of I saw a Platypus. Our team should not be activated for this documentation when a crisis occurs, but prior. Preparation for crises or unintended outcomes can be tempered early on with the correct processes and procedures in place. These communication plans are often implemented during planning stages, construction / development and in coordination with organisations go to market strategy.
Public Affairs
Whilst this distinct subset within PR is not an area we directly manage, we have many key commercial partners that are experts in lobbying and have direct professional channels within political circles on both a state and federal level. When clients are in need of these services, our extended team can add incredible value by providing assistance around regulatory compliance, corporate communications and trade association relations.
Social Media Comms
Social media is an area of expertise for the team at I saw a Platypus. Our reputation management, content creation, building brand relationships and lead generation are at the forefront of our services. We deliver these varied serviced based on a well determined strategy, cleverly managed budgets and in line with communication objectives. In today’s instant world of communications, having this component of your organisation managed and monitored effectively is crucial.
