Digital Marketing Services
Search Engine Optimisation (SEO)
We provide monthly SEO service plans designed to enhance your website's search engine rankings. Our services include regular updates and content optimisation to align with both your customers' needs and Google's search algorithms.
As part of your SEO plan, we handle tasks such as writing blogs, researching keywords, crafting detailed product and service descriptions, improving mobile usability, and reducing load times. These adjustments are just a few examples of how we can help improve your website’s performance.
Digital Ads & SEM
Search Engine Marketing (SEM) involves purchasing advertising space on search engines (like Google Ads) and online display networks. This aspect of digital marketing is vital as it targets users who are actively seeking to buy your products or services.
As specialists in web marketing and development, our team has extensive experience in executing comprehensive digital strategies for individual campaigns. To ensure you make the most effective investment in your digital marketing, we recommend consulting with our experts.
Based in Tasmania, our digital marketing agency offers a variety of ad options, including search, display, video, and shopping ads. The best approach for your business will depend on your industry and product offerings. Ready to boost your visibility? Contact our team today to get started!
Email Campaigns
Email Direct Marketing (eDM) is increasingly popular among corporate businesses as a direct and personalised way to communicate with customers. With the ability to tailor messages and offers, email is a powerful tool for engaging with your audience.
To maximise the potential of eDM, it's essential to design emails that work seamlessly across different email clients and devices. That’s where we come in. Our local Tasmanian design team specialises in crafting compelling email campaigns that are optimised for various email platforms.
Whether you need us to create a custom email template for your business or manage and execute your monthly campaigns, we have the expertise to help you connect effectively with your customers’ inboxes
Content Creation
Content creation involves producing material for your website, blog, catalogue, or social media platforms. To build a compelling online presence, it's crucial to maintain active social media accounts and an informative website that meets users' needs.
Creating content can be a demanding task and a significant challenge for keeping your website and social media engaging. At I saw a Platypus, your digital agency in Launceston, we specialise in generating content that not only populates your website and updates your social media but also enhances your SEO ranking and boosts follower engagement.
Contact us today to explore how our creative content solutions can benefit you. Whether it’s sourcing images and videos, crafting compelling copy, or writing engaging blog posts, we’re here to help you grow your online presence with captivating content tailored to your audience.
Social Media Marketing
Is your business keeping your social media accounts up to date? Social media is an excellent platform for engaging directly with clients, and many consumers use these channels to discover new products and services. By leveraging your social media pages and implementing effective advertising strategies, your business can attract potential customers interested in what you offer.
However, maintaining an active social media presence and determining the best types of ads can be challenging. That’s where I saw a Platypus comes in. Our team specialises in creating structured social media plans to keep your accounts vibrant and engaging, including content creation and ad management. Based in Hobart and Launceston, I saw a Platypus is your go-to agency for top-notch social media marketing services. Let us help you connect with your audience and grow your business online.
Hosting & Domains
If you’re setting up a website, you’ll need both a hosting plan and a domain name (your website’s address).
What is hosting? Hosting refers to the service that stores your website on a public server, making it accessible to visitors on the internet. Without hosting, your website can't be live. The type of hosting you need depends on your website's size and traffic. Larger sites require more hosting space to handle higher customer demand.
What is a domain name? A domain name is your website’s URL and serves as the address people use to find and view your site. Choosing a domain name that reflects your business is crucial, as it can impact your SEO rankings. It's best to keep the domain short and memorable. Depending on your organisation’s structure, you may also need a specific domain extension; for instance, not-for-profit organisations might use .org.au, while most commercial sites would use .com.au.
At I saw a Platypus, we can guide you through the domain name selection and registration process and arrange a hosting plan tailored to your website’s needs. Let us help you get your site up and running smoothly.
