PR Services
Strategic Comms
Every action that is undertaken by our Platypus professionals are considered strategic communication. In a nutshell, all our PR efforts are centric to a company and it's business objectives. Help us understand your priorities and let us deliver with activities to support these priorities.
We understand that value can vary for different clients, whether it means bonus placements, strategic buying, or enhanced service levels. We take the time to comprehend what matters most to you and strive to exceed your expectations by delivering results that align with your specific values.
Media Relations
It’s not just what you know! Having a positive working relationship with the media is a must. Part of spreading your organisational message in a well-considered and targeted manner from the outset is our speciality. Whether it be composition, and distribution of press releases, pitching for interviews or support during a media call, our reputation can often get your messaging to platforms where others cannot.
Community Relations
Community engagement, activation and direct channel leverage are the areas where I saw a Platypus have a unique service offering. Through our extensive experience in both delivery of content creation, exposure through direct marketing channels and community engagement planning, we are able to get your profile elevated and placed in line with organisational goals.
Internal Communications
Internal communications are an area often overlooked as part of the PR puzzle. Employees can be a company’s biggest advocates or harshest critics so communicating effectively and in a ongoing manner is key to success and continuity in this very specific and delicate method of messaging. The developing of ongoing programmes, team building, education and resource provision all fall within the offerings of a successful Internal Communications program.
Crisis Comms
This is a pre-emptive feature of the PR support of I saw a Platypus. Our team should not be activated for this documentation when a crisis occurs, but prior. Preparation for crises or unintended outcomes can be tempered early on with the correct processes and procedures in place. These communication plans are often implemented during planning stages, construction / development and in coordination with organisations go to market strategy.
Public Affairs
Whilst this distinct subset within PR is not an area we directly manage, we have many key commercial partners that are experts in lobbying and have direct professional channels within political circles on both a state and federal level. When clients are in need of these services, our extended team can add incredible value by providing assistance around regulatory compliance, corporate communications and trade association relations.
Social Media Comms
Social media is an area of expertise for the team at I saw a Platypus. Our reputation management, content creation, building brand relationships and lead generation are at the forefront of our services. We deliver these varied serviced based on a well determined strategy, cleverly managed budgets and in line with communication objectives. In today’s instant world of communications, having this component of your organisation managed and monitored effectively is crucial.
