Media Buying
Free-to-Air
At I saw a Platypus, we specialise in streamlining, optimising, and maximising your budget for free-to-air television advertising. With deep market knowledge and extensive experience, we know how to effectively reach the widest audience possible with your commercial. Our long-standing relationships with media outlets enable us to negotiate the best deals and achieve results that stay within budget while meeting your commercial goals.
We understand that value can vary for different clients, whether it means bonus placements, strategic buying, or enhanced service levels. We take the time to comprehend what matters most to you and strive to exceed your expectations by delivering results that align with your specific values.
On Demand
Have a wealth of content but unsure how to leverage it? At I saw a Platypus, we collaborate with our programmatic ad partners to extend your brand’s reach across multiple platforms with a single campaign.
With our multi-channel approach, we can deliver your ad to your target audience on one device and then re-target them on another. For example, we might showcase your ad on an on-demand TV platform and follow up with the same ad on your audience's favourite podcast a week later.
Our dynamic campaigns allow us to continually retarget users throughout their journey, ensuring your brand stays top of mind.
Need help creating content? Our team can craft engaging messages for CTV, audio, digital videos, website displays, and native article ads. With numerous programmatic advertising options available, let’s discuss how we can tailor a strategy to meet your needs. Contact us today!
Radio
Radio advertising offers one of the quickest turnarounds among marketing campaigns, allowing you to get your brand in front of the public faster than many other traditional media options. At I saw a Platypus, we are passionate about radio and can help you create a high quality commercial that stands out.
With hundreds of commercial radio stations across Australia, it’s crucial to identify the right station for your business. Each station targets specific demographics, and we’ll assist you in aligning your brand with the ideal network. I saw a Platypus has access to all stations and can secure you the best rates available.
While last-minute radio buys can be effective, there’s more to it than just purchasing ad space. We provide comprehensive consulting to ensure optimal ad placement, target demographics, bonus airtime, ratings, sponsorships, live reads, and giveaways.
As the radio landscape evolves, it’s essential to stay current. Digital radio stations have gained significant traction, and understanding their benefits is key given their substantial audience numbers.
Press & Editorial
Media buying in the press and editorial space involves placing advertisements in newspapers, magazines, or other print media to reach your target (usually local) audience.
At I saw a Platypus, we simplify this process to maximise your budget's impact. With decades of experience and established local relationships, we ensure you get the best value for your investment.
